1970 FIFA World Cup Mexico
The first World Cup broadcast live around the world in colour. Pelé’s Brazil beat Italy 4–1 in the final for a third title and kept the Jules Rimet Cup for good.
Unknown - Distributed by the Associated Press · Public domain · Source
The tournament was held in Mexico from 31 May to 21 June 1970 — the first World Cup in North America and the first broadcast live worldwide in colour by satellite. To suit European evening television, many games kicked off in the midday heat at high altitude. Substitutions and yellow and red cards were used for the first time.
In the semi-final Italy beat West Germany 4–3 after extra time in the “Game of the Century”. In the final at Mexico City’s Estadio Azteca on 21 June, Brazil — Pelé, Jairzinho, Tostão and Rivelino — beat Italy 4–1. As three-time winners, Brazil kept the Jules Rimet Cup permanently under the rules, and Pelé became the only player to win three World Cups. The trophy was stolen in Rio de Janeiro in 1983 and never recovered.
